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Shopping centres bustle with a constant flow of people and that the multitude of shops, noise and visual stimuli all compete at the same time to grab the consumers’ attention. All visual branding is controlled by the centres’ own marketing departments, however it is sold separately through specialised companies. Using visual branding, combined with the other elements, is a vital force that creates presence within the shopping centre arena. Successful visuals vary in many different forms but their ultimate goal is to trigger a sensory connection or emotion with the brand. This is the exhibition space that is specifically used for businesses to promote their brands within the centre. This space is available to anyone who wants to hire it short-term subject to being approved by the space’s management. SBS, with our sister company MCM, are the biggest suppliers of mall space in South Africa – a useful resource to have, if you don’t mind us saying so! The use of public audio systems (predominantly for music) has opened up the opportunity to address the public with promotional activities. In its simplest form, SCA can be used to direct shoppers to the main promotion area; however SBS has also been successful at ‘cleverly’ using of this promotion channel for more out-of-the box campaigns.
Please contact us to discuss how we can help create a strategic solution that is right for you. |
Image your brand being exposed to over 2 million consumers per month in an environment which encapsulates shopping, food and entertainment all in one space. 