Strategic Brand Solutions

Question: How do you expand foot count, maximise dwell time and increase spend per head?

Fan Fair is our exciting new sports concept being introduced to leading shopping centres and brand agencies.  By making use of the power of the shopping centre environment, maximising innovative Visual, Auditory and Experiential (VAX) technologies, and leveraging off the attraction and entertainment provided by sporting events, FanFair brings a strategic fit between shopping centres and the world of sport through creative campaigns.

Fan Fair presents the opportunity to bring to life major international and national sporting events in a virtual environment within a shopping centre’s exhibition or event space. In essence, a replica sports stadium or arena is constructed to recreate the exciting atmosphere of the sporting event in an environment that is both social and experiential.  Used as part of an integrated strategy, which can include, branding, sponsorships and competitions (to name but a few), this fantastic concept produces captivating venues which result in a chain of enormous benefits to both the shopping centre and the customer.

Other value-added benefits of Fan Fair:

• Opportunity to enhance sales
• Extended presence and exposure as sporting events can span over a significant period of time
• Promotional opportunities for the shopping centre and its tenants
• Chance to create or grow a customer database to leverage for later events and promotions
• Change shopping centre culture from a ‘pull’ market to a ‘push’ market

With the World Cup in 2010 taking place in South Africa, FanFair brings a new and unique concept to locals and visitors, an opportunity not to be missed.

Please contact us for more information about how we can bring you Fan Fair